audio visual
public health videos
interview & presentation examples
images from the archive
video
public health television & cinema ads
I produced a series of public health television and cinema advertisements during my tenure as Scottish Drug Czar. They were created following hundreds of hours of focus group research with adolescents and teenagers.
Each ad spoke to a relevant concern of the varying age groups and the media buying was targeted very specifically to reflect each demographic.
The ads went on to win several awards with 'Dealer' picking up the prestigious European advertising industry’s coveted effectiveness award for its evaluated impact on drug experimentation within the targeted audience demographic.
‘Dealer’
Focuses on suspicion and distrust of ‘dealers’
Target audience – Teenagers
‘Control’
Focuses on personal risks when under the influence of drugs
Target audience – Teenage girls
‘Changes’
Focuses on mental health concerns of young people
Target audience – Adolescents
‘Aspirations’
Focuses on how drug use can affect your future career
Target audience – Adolescents
audio
example radio interview & professional talk
BBC Radio 4 Today Programme
– Interview
London Regenerative Medicine Network
– Virgin Health Bank Cord Blood Banking Presentation
images
a selection of photographs from the archives…
Irish Government Minister, Heather Humphreys, Inaugurates BioConnect Innovation Centre.
BioConnect Innovation Centre - Erection of Steel Frame.
Kingspan cladding system used on BioConnect site.
BioConnect Innovation Centre - M&E Fit Out.
Biopharma Fermentation Suite.
Ministry of Agriculture, Kingdom of Saudi Arabia.
Volucon volumetric concrete delivery system, KSA and UAE.
Master Gas System Pipeline project (East/West), Kingdom of Saudi Arabia.
Shaybah, Kingdom of Saudi Arabia. Aramco runway inspection visit.
Virgin Health Bank Launch, Qatar Science & Technology Park, Doha, Qatar.
Virgin Health Bank Press Conference, Doha, Qatar.
Virgin Health Bank Press Conference, Doha, Qatar.
Saudi British Defence Co-operation Programme, MoD London.
H.E Yahya J Shinawi - Director General, Ministry of Petroleum & Mineral Resources (Retired), Kingdom of Saudi Arabia.
Shahaniya desert majlis. Qatar hospitality with old friend, Taleb.
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